Like a refrigerator, when it works, no one notices. But when it doesn’t, it sure stinks.

Looking at usual things with unusual eyes.

The function of it is letting it function.

It's about subtracting the obvious and adding the meaningful.

The best way to predict the future is to create it.

Leave it better than you found it.

A plan for arranging elements in such a way as best to accomplish a particular purpose.

It is about discovering a question that has never been asked.

It is the intermediary between information and understanding.

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.

It is as much an act of spacing as an act of marking.

The aim is to have the objects in shops,
to be part of the movement of life, not in museums.

Making function visible.

It is a language, not a style.

It is art optimized to meet objectives.

It is so simple. That's why it is so complicated.

Thinking made visual.

If you do it right, it will last forever.

Any product that needs a manual to work is broken.

This is where science and art break even.

Less is more work.

Make it simple, but significant.